Now, Toskan has found another gap in the beauty space: sustainably-sourced and packaged products. What once started in a kitchen in Toronto, Canada over the next four decades became one of the most iconic and innovative beauty brands of all time. MAC Cosmetics started as a means to remedy Toskan’s professional needs in photography products he couldn’t find that he needed for shoots, he made himself. Even more so, the relatively small space that did exist was dominated by well-established, conglomerate corporations.īut despite all odds, in 1984, Frank Angelo and photographer at the time, Frank Toskan, took the daring leap. ![]() ![]() ![]() But before the turn of the 21st century, makeup wasn’t considered to be mass marketable. With beauty being one of Instagram’s largest driving forces, making it as a makeup brand in recent years has become increasingly easier. In the age of social media, a freshly-minted brand has the potential to reach millions of consumers with just one Instagram post.
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